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LinkedIn Profile

Jerry Lim / Designer

Work Experience

Senior UX Designer

May 2017 - Present

Cross River Bank

Lead all user experience initiatives for digital products across the whole bank.

Creative Director

June 2008 - April 2017

Hydra Frame

Design and execute digital initiatives across a diverse range of delivery platforms (e.g. web, mobile, video, etc.), develop in-house software and products, collaborate with and manage project team members including developers, information architects, copywriters, art directors and project managers to develop strategic approaches to meet client goals, oversee quality of work, manage deliverables, client presentations, industry research, and hands-on execution of solutions. visit

Creative Director and Lead Designer

September 2007 - May 2008

Keep Company

Designed and oversaw full production of footwear, supervised overseas manufacturing, developed and implemented all online initiatives including the company's ecommerce site, online marketing, and communications. visit

Co-Founder and Creative Director

January 2002 - January 2006

Plastic Enigma

Established a cross-disciplinary design and consulting company focusing on art and design, led high-level concept development and marketing strategies for numerous clients such as Capitol Records, Faith Popcorn, Universal Records, Beastie Boys, and Johnson & Johnson, oversaw full production from print to interactive, co-developed and produced the Effie Award winning Ouch Campaign for Tylenol with Faith Popcorn's Brain Reserve


2017 | MFA, Cornell University, Ithaca, NY

1997 | BFA, Maryland Institute College of Art, Baltimore, MD


Hi, my name is Jerry Lim and I'm a designer with a multidisciplinary focus on user experience and visual design. My day to day involves helping organizations and individuals bring order and art to their goals and challenges. I'm currently the senior UX designer at Cross River Bank and teach graphic design and photography at John Jay College of Criminal Justice in NYC.

< Areas of Practice and Research >
He also is a photographer and guitarist. You can see his photograph here and listen to some of his music here.